Get on the front foot and give your business a boost for the new year.
Here are five ways to achieve that.
- Go Green
Sustainability matters. It’s no longer a trend but an existential issue. Companies that can show they are leaders in recycling and ethical methods of production will remain relevant and potentially have an edge over rivals. The Natural Marketing Institute (2016) found that 58% of consumers consider the company’s environmental impact before making a purchase.
At Sagamore Industries, we take care to recycle all our paper, cardboard and PVC plastic (as shown below). Plus, we are always exploring new green initiatives to improve our practices.
- Get Social
Social media is becoming increasingly prominent every day. Buffer (2019) stated that 73% of marketers believe that social media marketing is ‘somewhat effective’ or ‘very effective’, so ensuring your business is active online is critical. Running an Instagram or Facebook account for your business is a great way to keep clients interested.
- Encourage customer reviews
Having a range of customer reviews online means that potential clients will feel confident in choosing to associate themselves with your brand. According to Fan and Fuel (2016), 92% of customers hesitate to purchase a product with no reviews.
- Reward Loyalty
Loyalty reward programs encourage repeat purchases. A new customer costs 4x more than a repeat customer (Kingwell, 2015), so maintaining regular clients is a smart move.
Loyalty programs create a positive association between customers and your business, and give people a reason to choose you, over competitors.
- Promotional Stationery
Custom printed stationery, such as ring binders, or corporate diaries are a great way to assist employees in staying organised. At Sagamore Industries, we can help you promote your business with custom binders, corporate diaries and custom-made presentation folders, labelled with your company name. This is a great way to get your brand into the public domain, and into the minds of potential clients.
Every year, we provide thousands of corporate branded diaries, diary covers, ring binders, presentation folders, PVC wallets and custom printed boxes to companies to advertise their brand name. Choose your own colours, style and logo (whether screen printed or digitally printed) to suit your requirements, with our expert guidance.
If you are interested in taking advantage of this refined style of advertising, we would love to hear from you!